Job DescriptionCRM Channel SpecialistLocation: Mexico
Type: Full-time
Department: Digital
SummaryThe Marketing Channel Specialist will be responsible for the execution of marketing campaigns across multiple channels using CRM systems. This role involves managing the implementation of email campaigns, web content, and other marketing activities, ensuring they are executed effectively and in alignment with campaign goals.
Responsibilities - Set up and manage email marketing campaigns, including scheduling, journey build, content placement, and ensuring timely delivery using CRM platforms like Adobe Campaign, Salesforce, HubSpot, or Microsoft Dynamics.
- Hands-on experience with CMS platforms like Adobe Experience Manager (AEM), WordPress, Drupal, or similar for execution of web content updates and landing pages, ensuring they are aligned with campaign objectives and deadlines.
- Implement and manage marketing assets such as email templates, web pages, and promotional content in accordance with campaign plans.
- Ensure all content and assets meet brand guidelines and are delivered in a timely manner.
- Follow established processes for campaign execution to ensure smooth and timely delivery.
- Troubleshoot and resolve any issues that arise during campaign execution, ensuring minimal disruption to operations.
- Strong organizational and multitasking abilities to manage multiple projects and deadlines effectively.
- Work closely with marketing managers to understand campaign requirements and ensure accurate execution.
- Coordinate with offshore teams, to ensure alignment and address any operational issues related to campaign execution.
- Monitor the execution of campaigns to ensure they adhere to schedules and quality standards.
- Provide regular updates and status reports on campaign progress and execution to marketing managers.
- Apply best practices for campaign execution to enhance effectiveness and efficiency.
- Stay informed about the latest trends and tools in marketing execution to continually improve processes.
Eligibility Requirements - Proficiency in CRM systems such as Adobe Experience Cloud, Salesforce Marketing Cloud, or similar.
- Experience with email marketing tools, web content management systems, and digital marketing platforms.
- Strong organizational skills with the ability to manage multiple campaigns and tasks simultaneously.
- Excellent communication skills, with the ability to collaborate effectively with team members and stakeholders.
- Attention to detail and the ability to troubleshoot and resolve issues promptly.
- Certifications (Preferred):
- Adobe Certified Expert (ACE) or similar certification.
- Certification in digital marketing or related tools (e.g., HubSpot).
About eClerxeClerx provides business process management, analytics, and automation services to a number of Fortune 2000 enterprises, including some of the world's leading companies across financial services, cable & telecom, retail, fashion, media & entertainment, manufacturing, travel & leisure, software and high-tech. Incorporated in 2000, eClerx is one of India's leading process management and data analytics companies and is today traded on both the Bombay and National Stock Exchanges of India. eClerx employs 17,000+ people across its global sites in the US, Canada, UK, Australia, Italy, Germany, Switzerland, Dubai and Singapore, along with its delivery centers in India and Thailand. For more information, visit https://jobbio.com/eclerx.
eClerx is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law. We are also committed to protecting and safeguarding your personal data. Please find our policy here.