Primary Responsibilities/Accountabilities:
- Assist the global analytics team that maintains global, regional, and site level tagging for our global omnichannel DTC businesses
Responsible for continued sustainable tagging within our current systems: Google Tag Manager Tealium, and Adobe Launch
Monitor and manage tags and JavaScript on our sites to ensure compliance and data security
Conduct regular audits of digital implementations to identify recommendations that would improve data structure and reporting
- Responsible for the configuration and use of: Adobe Launch, Adobe Analytics, Adobe Customer Journey Analytics, and Adobe Target
Implement Adobe tagging and analytics tools at a global scale
Help to maintain current instances of Google Universal Analytics and GA4 during the migration to the Adobe systems
Ensure that the implementation supports global reporting and analytics requirements
Work to train other parties/departments in the use of these tools
- Proactively develop analytics necessary to interpret and provide insight on the omnichannel business performance
Partner cross-functionally to ensure accuracy and alignment of omnichannel analytics metrics and all reporting
Develop automated reporting and dashboards that assist the stakeholders in making critical business decisions
- Maintain the strictest level of accuracy and rigor for reported metrics
- Analyze completed AB tests and design following iterations of variants
- Collaborate with other scrum teams within the Consumer Value Stream as well as all business stakeholders in the development of data solutions, data collection, analysis, and reporting
- Work to support other development teams in the deployment of AB tests in Adobe Target
- Lead collaboration sessions among agency and client stakeholders to facilitate optimal tagging, reporting and analytics capabilities
- Communicate findings in a professional, clear, and actionable manner, articulating next steps and recommendations to various audiences including executive level
Education and Experience Required:
- 4-year college degree, with major in quantitative or IT field (statistics, computer science, math, engineering, etc.) required
- 2-3 years of experience with e-commerce/retail analytics required; eCommerce apparel marketing expertise a plus
- 2-3 years of experience in tag management with direct experience in either Adobe Launch or Google Tag Manager; experience with server-side tagging is a plus
- Strong analytical and financial skills are required for high level accurate analysis and reporting of results
- Experience with HTML, JavaScript, and SQL and proficient in Excel
- Familiarity with Magento 2 or other enterprise ecommerce platforms
- Experience with agile, iterative, and lean product life cycles