Company Overview

DiDi Global Inc. is the world's leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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Team Overview

We are seeking a skilled Credit Card Lifecycle Manager to lead the development and execution of strategic initiatives aimed at enhancing credit card usage, increasing cardholder activity, and fostering long-term customer loyalty. This role will be pivotal in creating targeted campaigns to drive transaction volumes, improve cardholder engagement, and prevent churn

Role Responsibilities

-Strategy Development

Develop comprehensive lifecycle strategies for credit cardholders aimed at increasing transactions, usage frequency, and overall cardholder activity.

-Collaborate with cross-functional teams
& stakeholders to align strategies with business goals and market trends

-Campaign Management

Plan, execute, and optimize marketing campaigns across various internal & external channels to stimulate card usage and engagement.

-Implement A/B testing methodologies to optimize campaign effectiveness and ROI.

-User Engagement and Retention

Analyze user behavior data to identify opportunities for increasing cardholder engagement and preventing churn.

Design and implement retention initiatives to enhance customer satisfaction and reduce attrition rates.

-Segmentation and Personalization

Utilize segmentation strategies to tailor marketing efforts and communications based on customer demographics, behaviors, and lifecycle stage.

Implement personalized messaging and offers to drive targeted engagement and increase transactional activity.

-Performance Monitoring and Reporting

Monitor OKRs related to card usage, transaction volumes, active user rates, and churn metrics.

Prepare regular reports and dashboards to communicate campaign performance and effectiveness to stakeholders.

Role Qualifications

-Bachelor's degree in Marketing, Business Administration, Economics Finance, or related field

-Proficient written and verbal English communication

-Proven experience in credit card lifecycle management, marketing, or related fields within the financial services industry. (+5 years )

-Strong analytical skills with experience in data-driven decision making and campaign performance analysis.

- Demonstrated success in developing and executing marketing strategies that drive user engagement, transaction growth, and retention.

- Excellent project management skills with the ability to manage multiple priorities and stakeholders effectively.

- Proficiency in SQL, marketing automation platforms, and data analytics software.

- Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and levels of the organization.

EEO Statement

• We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven - We are strong believers in making informed decisions, that's why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That's why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that's how we create better products and services, make better decisions and better serve the communities we're a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms