Esta es una vacante externa, deberás completar el proceso en el sitio de la empresa.
Descripción
Job Title: Marketing Coordinator
Classification: Contractor, Prestador de Servicios
Location: Remote
Department: Marketing
Supervisor: Marketing Director
The Company:
Rockpoint Legal Funding is one of the largest and most reputable legal funding companies on the West Coast, offering a helping hand to plaintiffs and their families while their attorneys fight for a fair settlement. With the ultimate goal of helping people ease the stress of these legal matters, Rockpoint provides a suite of services to personal injury attorneys, including pre-and post-settlement funding, non-recourse cost advances, and medical lien purchases. Founded in 2015, Rockpoint has realized consistent quarter-over-quarter growth and is very well capitalized to continue its historical track record of growth and excellent customer service.
Rockpoint is the sole funding company to have an endorsement from the Consumer Association of California (CAOC), the statewide consumer attorney association.
Position Description:
Rockpoint is looking for a Marketing Coordinator to deliver outstanding website/SEO support, managing content, oversee email marketing campaigns, create spectacular virtual and onsite event experiences, managing expense reports, overseeing our companies reviews, managing swag and social media; the all around marketing experience. Reporting to the head of marketing, this role will be meaningful in ensuring that our marketing strategies are of the highest quality and value to our customers and prospects to help fuel the top of the sales funnel. The ideal person for this position will have experience owning all program aspects and be regarded as an expert by key partners. This individual will work to deliver continued improvements within the channel and drive ongoing critical initiatives to improve performance.
If you are goal-oriented, diligent, and want to be involved in this ever-evolving channel, this may be your ideal match!
Requirements
Responsibilities:
Website / SEO Support
Write and edit website pages & blog posts
Create internal links between website pages
Upload website content through WordPress
Help with other SEO tasks as needed
Demand Generation
Develop and execute lead generation campaigns through various channels.
Monitor and optimize lead nurturing processes to improve conversion rates and sales pipeline growth.
Collaborate with sales and marketing teams to create and manage lead systems and targeted outreach strategies.
Analyze and report on the performance of lead generation efforts, making data-driven adjustments to enhance ROI.
Content
Create and update content for ads, banners, brochures, flyers, presentations and other promotional materials
Use Canva to design banners, business cards, one-pagers, presentations and other materials
Oversee freelance designer's work as needed
Create medical providers one-pagers
Update the medical providers list every quarter
Email Marketing
Send emails through Hubspot when needed
Oversee the email marketing strategy when needed
Events
Work with associations to keep business partnerships, sponsorship agreements and subscriptions up to date
Keep track of industry-related events and figure out if we want to attend, sponsor or exhibit at the event
Work on the event logistics
Organize and promote Rockpoint webinars
Expense Report
Keep track of all marketing-related expenses, update the monthly report and gather invoices
Reviews
Answer Birdeye, Google, Facebook and Yelp reviews
Upload relevant testimonials to the website
Social Media
Create monthly content calendar and social media presentation
Schedule all Facebook, Instagram and LinkedIn posts
Create Instagram stories every time we get relevant content
Swag
Keep track of swag needs and look for suppliers
Customize, order and keep track of swag deliveries
Qualifications:
The individual must possess the following knowledge, skills, and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of knowledge, skills, and abilities:
Bachelor's degree or relevant career experience 5 years experience in strategy and execution; experience within the legal industry strongly preferred
Expertise in writing and edit website pages & blog posts, create internal links between website pages, upload website content through WordPress.
Deep understanding of SEO strategies and SOP's
Profound understanding of Demand Generation Strategies
Demonstrated experience in content writing is required
Prior experience with managing email marketing campaigns
Experience managing in-person/live events preferred
Managing departmental expense reports
Prior experience managing and answering company reviews via Google, Facebook, Yelp, and Birdeye
Proficiency in social media management
Prior experience in managing orders and sourcing vendors to ensure the best prices for quality products.
Experience with Hubspot and Zoom preferred
Familiarity with video and audio editing platforms and equipment a plus
Data-driven decision-making and results orientation
Strategic problem solver, with a creative brain and a problem-solving mentality
Get-it-done mentality, comfortable with ambiguity, and ability to figure out solutions with little direction
Excellent interpersonal skills.
Standout colleague, well organized, hands-on demeanor, passion for driving results
Proficiency in Microsoft Office Suite (Excel, Outlook, PowerPoint, and Word)
Strong verbal and written communication skills, including a command of proofreading
Exceptional English communication (C1, C2, C3 preferred)
Benefits
Rockpoint's Core Values:
Be Efficient
Be Collaborative & Communicate Constantly
Be Accountable
Be Ethical, Always
Care
Have Fun!
Continued Opportunities:
Opportunities for career growth are bountiful. We encourage associates to learn and grow.
Compensation:
$800.00 - $1,000.00 USD / Pay Period DOE (paid on a regular bi-weekly salary)
Benefits:
Paid Time Off
Paid Holidays