We Are PepsiCo



Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.



Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.



A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.



Know more: PepsiCoJobs

Join PepsiCo, dare for better.




The Opportunity



Responsible for analyzing market trends, consumer behavior, and competitive dynamics to support data-driven decision-making in the snack business. Translates insights into strategic recommendations, collaborating with cross-functional teams to drive brand, marketing, and sales performance.



Your Impact



As Consumer Insights Assoc Manager your scope would consist of

• Analyze market trends, consumer behavior, and competitive dynamics to drive strategic decisions.
• Design, execute, and analyze qualitative and quantitative research to uncover consumer needs.
• Develop insights that shape brand positioning, category growth, and innovation strategies.
• Measure brand health, market share, and campaign effectiveness to optimize performance.
• Lead end-to-end innovation evaluation, from concept testing to post-launch performance tracking.
• Partner with marketing, sales, and finance teams to integrate insights into business planning.
  
  
  
  
  ¿Who Are We Looking For?
  
  
  
• Bachelor's degree in Marketing, Business, Economics, Data Analytics, or related field; Master's degree is a plus.
• At least 5 years of experience in market research within FMCG, with expertise in quantitative and qualitative research.
• Experience managing and leading partner research agencies to deliver insights and support business strategies.
• Excellent project management skills and ability to adapt to fast-paced environments.
• Advanced English skills, both written and spoken, with the ability to communicate complex insights clearly and effectively.
  
  
  
  
  
  If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.
  
  
  
  What can you expect from us:
  
  
  
  
  • Opportunities to learn and develop every day through a wide range of programs.
  • Internal digital platforms that promote self-learning.
  • Development programs according to Leadership skills.
  • Specialized training according to the role.
  • Learning experiences with internal and external providers.
  • We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
  • Financial wellness programs that will help you reach your goals in all stages of life.
  • A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
  • And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.
  
  
  We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.